Tried Facebook Ads and got poor results? This video breaks down 4 key reasons campaigns fail — from weak offers to poor tracking — and shows installers how to fix them for good.

This guide explains how to set up Facebook Ads for renewable energy leads, including ECO4, solar panel, and heat pump campaigns. Learn how to choose the right ad objective, build high-converting lead forms, set up targeting for UK homeowners, and manage follow-up using simple tools. Ideal for renewable installers running Facebook ads for the first time or looking to improve performance.